BSA might be the next motorbike brand name to come back from the dead.
“We are delighted about the brand-new journey that we are launching in the two-wheeler area. Our concentrate on the premium, specific niche section through Classic Legends will bring alive some renowned brand names like BSA and Jawa, not simply through items however as a whole way of life,” the business director, Pawan Goenka stated.
Mahindra has actually bought numerous moto brand names recently, consisting of Peugeot. While it hasn’t detailed its prepare for BSA, it is anticipated to utilize it to get in the premium motorbike area, where it will complete versus the similarity Triumph and Moto Guzzi.
Like Royal Enfield, another heritage British brand name based in India today, BSA was initially a spin-off of a weapons producer, the Birmingham Small Arms Company. It stopped producing motorbikes in the 1970s, and a number of efforts to resuscitate it given that shown not successful.
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