'Star Wars: The Last Jedi' new trailer tops 120 million views

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'Star Wars: The Last Jedi' new trailer tops 120 million views

Disney</a>/Lucasfilm’s&nbsp;Star Wars: The Last Jedi&nbsp;trailer which dropped on Monday night earned 120.1 million views worldwide.” data-reactid=”18″>Worldwide, Disney/Lucasfilm’s Star Wars: The Last Jedi trailer which dropped on Monday night earned 120.1 million views worldwide.

YouTube views for The Last Jedi are at 24 million-plus views over last two days and that they’re outpacing Star Wars The Force Awakens over same period with 21.8 million, Spider-Man Homecoming at 17.5M and Jurassic World‘s 13.1 million.” data-reactid=”20″>RelishMix reports that YouTube views for The Last Jedi are at 24 million-plus views over last two days and that they’re outpacing Star Wars The Force Awakens over same period with 21.8 million, Spider-Man Homecoming at 17.5M and Jurassic World‘s 13.1 million.

YouTube for the trailer, just since Monday is 49:1 with 6.3M views and adding to that are review and reaction videos which are another 58:1 with 2.6M views bringing the total EOR to 107:1 for all earned reposts. By comparison, the EOR (viral rate) for Spider-Man Homecoming was 66:1</a>, Captain America: Civil War was a total 50:1 and Jurassic World 37:1. Obviously, on social, studios can boost engagement and views to give a spot a kick-start, but when fans repost at this rate, which is fully organic in reaction, that answers the distributor’s questions of audience intent.”” data-reactid=”21″>Relish Mix adds, “What’s most impressive is the the EOR Earned Owner Ratio of reposting (the viral rate) on YouTube for the trailer, just since Monday is 49:1 with 6.3M views and adding to that are review and reaction videos which are another 58:1 with 2.6M views bringing the total EOR to 107:1 for all earned reposts. By comparison, the EOR (viral rate) for Spider-Man Homecoming was 66:1, Captain America: Civil War was a total 50:1 and Jurassic World 37:1. Obviously, on social, studios can boost engagement and views to give a spot a kick-start, but when fans repost at this rate, which is fully organic in reaction, that answers the distributor’s questions of audience intent.”

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Published at Thu, 12 Oct 2017 21:01:12 +0000