What’s in a name: Is ‘Isis’ too toxic for businesses to use? – BBC News


Originally the name of an ancient Egyptian goddess, in Oxford “Isis” is simply the name for the River Thames within the city’s borders. And the name’s been preferred in marketing, with organisations and companies wishing to discreetly vaunt their Oxford links.

But considering that the development of the militant group understood by some as Isis – an acronym for Islamic State of Iraq and Syria – has the word end up being too poisonous for daily usage?

After all, there seems no chance back for the swastika – initially a sign suggesting “good luck” or “wellness” up until it was purloined by the Nazis.

So who’s rebranding and who’s sticking to the name?

Isis Business Brokers

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Image caption

However, he thinks the positives related to the name surpass the negatives.

“I had a payment held up from the United States, most likely due to the name, and I needed to go through rather a great deal of additional money-laundering checks simply to obtain signed up as a payee by the United States bank worried.”

He states most of feedback about the concern is favorable and has actually been applauded for not altering the name.

Isis Education

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Image caption The name of the goddess Isis suggests”throne”-thus her headdress

Isis Education, an Oxford-based chain of language schools, was rebranded in 2015 as the Oxford International Education Group.

Because its students are normally non-English speakers from overseas, the group had issues about worldwide understandings of the Isis name, along with problems about web internet search engine and the outcomes that may follow from somebody searching for Isis training centres.

There were likewise a couple of “unfavorable remarks” for personnel using their top quality Isis T-shirts.

Oxford Isis Korfball

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Image caption The goddess Isis, with a cow’s head, is breastfeeding her boy
, Horus. Horus’s dad was Isis’s bro, Osiris

Annaliese Taylor from the club states it prepares to keep its name, in spite of a “healthy dispute at our AGM recently” about the problem.

She spokens the club, which was developed in 2007, “takes pride in its regional heritage” and “is identified to have a laugh about it and keep it light-hearted”.

“As a reasonably unidentified sport, we ‘d had a few remarks that individuals would be less most likely to come along and experiment with Oxford Isis Korfball Club due to the name.

“On top of that, walking in our Oxford Isis Korfball set and dipping into competitions beyond Oxfordshire can raise a couple of eyebrows.”

For those more puzzled about the “korfball” than the “Isis”, it’s an online game with resemblances to netball and basketball.

The Isis Academy

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Image caption Isis was the child of the god of the earth and the goddess of the sky. She wed her sibling, Osiris

The Isis Academy in Oxford altered to the “Iffley Academy” to safeguard its “credibility, image and stability”.

A statement released by the school stated it had actually altered name following “the unanticipated increase of Isis (likewise called Isil and the Islamic State) and associated worldwide media protection of the activities of the group”.

Isis Boutique

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Image caption View from above of the River Isis

The issue isn’t really simply in Oxfordshire.

Now rebranded Juno Boutique, a clothing store in Malvern was called Isis since owner Jill Campbell originates from Oxford.

Ms Campbell spokened some “extremely undesirable” posts were made on social networks about her store, leaving her in the position “of believing do I alter the name or do I stick it out?”

When she opened a 2nd store in Ledbury, Herefordshire, she chose to alter the brand name for both outlets.

“I have definitely no compassion with these beasts in Syria and it is for extremely innocent factors that we picked the name,” she states.

Isis Beauty Academy

Image caption Inter-college races are hung on the River Isis in Oxford

The Isis Beauty Academy in Walton-on-Thames, Surrey, was called by owner Carolyne Cross after the ancient goddess of renewal.

As the so-called Islamic State ended up being more popular, life got hard for the appeal school.

“We ‘d have individuals phoning, stating ‘why do you call yourself that, are you a terrorist group training students?’

“So we needed to have a long think, and as reservations were dropping therefore were student numbers, we altered the name,” Ms Cross spokens.

It’s now the Omni Academy of Beauty.

Who are IS and exactly what do they desire?

  • IS is a group based in the Middle East, generally in Iraq and