BET, a unit of ViacomCBS (NASDAQ: VIAC; VIACA), announced the launch today (September 15) BET Studio, An unprecedented studio initiative that provides ownership of equity for black content creators. Powered by the infrastructure and funding of BET and ViacomCBS, BET Studios will produce premium television series and films, including internal buyers including Paramount +, SHOWTIME, CBS, Nickelodeon, BET + and BET. Best-in-class content from both leading and growing blacks creative. BET Studios will be launched with major partners Kenya Barris, Rashida Jones And Aaron Rahsan Thomas.
“Both rapidly changing media and social landscapes have resulted in a dramatic increase in demand for premium content from black manufacturers. BET, our 40-year legacy of celebrating black culture and the full potential of the ViacomCBS ecosystem অবস্থান stands uniquely in meeting this demand, ”he said. BET President Scott Mills. “As a company originating from Black Entrepreneurship, we are incredibly excited to create the first flagship studio to provide black producers with ownership, creative freedom and BET’s unparalleled partnership and support. I am thrilled to have Ayesha lead this initiative, and Looking forward to our cooperation.
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“BET Studios is an exciting and fancy extension of the two-story BET brand, and has the right structure for our time to bring top talent to this production company we own.” David Nevins, Chief Content Officer, Scripted Originals, Paramount + and Chairman and Chief Executive Officer, Showtime Networks Inc. “Scott Mills deserves tremendous credit for bringing this innovative new business from idea to reality – and could not be more talented than Kenya, Rashida and Aaron. In-Demand Group will lead the initiative. Ayesha Summer. “
“The investment that Scott, David Nevins, Bob Bakish and the ViacomCBS team are making at BET Studios is not just about investing in black storytelling, it’s also about investing in culture.” Barris. “And while personal success was great, being presented and being able to become a champion was equally exciting for less-presented storytellers and this initiative could be a key focus in this next chapter of my career.”
“Creative talent has the power to bring key partners to the table and the unique ability to tell black stories on a BET studio scale,” he said. Jones. “This joining of forces is very exciting for me the way people of color represent themselves on screen. “
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“As a new venture, BET Studios offers the opportunity to expand the brand’s legacy of providing black stories,” he said. Thomas. “It’s an opportunity to bring a subtle, layered narrative to life, to partner with a forward-thinking team, to surprise and engage the audience.”
BET will lead the studio Ayesha Summers Burke, Who has recently been appointed executive vice president and general manager of the new venture. In this role, Burke will be responsible for working collaboratively with the studio’s strong creative partners and core interior constituency. In addition to overseeing the company’s day-to-day creative affairs, he will also be responsible for the content slate of BET studios and will focus on increasing studio production across both internal and external platforms. Burke will report to BET President Scott Mills.
“BET has long been celebrated for excellence in producing quality programming that paints a true picture of the experience of living in a black community,” said Summers Burke.
“With the launch of BET Studio, we are thrilled to introduce a new model that opens up Aperture for a wide range of platforms and supports the full content of Black Creators.”
Prior to joining BET, Burke spent thirteen years at Warner Bros. Television, where he recently served as vice president of scripted television for Warner Horizon’s cable and streaming division before merging with Warner Bros. TV.