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9 yards: 2 days fashion extravaganza sari to celebrate in all its glory


Photo: Instagram

If there is a dress that can effortlessly look chic to anyone, it is a versatile sari. It has long been the choice for Indian women, but in recent years, it has rightly claimed its place as the head of fashion as well. If you don’t want to compromise on comfort when making a style statement, you can never go wrong with a sari. To list these unique aspects of sarees and many more, we are coming to you Femina 9 yards, powered by Bina Kanan.

Photo: Instagram

This special two-day virtual event will be a treat for fashion enthusiasts and the saree will celebrate in all its glory. Although the importance of sari in Indian culture is incomparable, it has evolved over time to suit its modern wearers. From learning about the journey of clothing over the years to the latest trends and styling tips that will enhance your sari game, here is something for everyone. In fact, an invisible aspect of the festival will be a mix of expert sessions, panel discussions and designer showcases from some of the biggest names in fashion. The event features Mauni Roy and will also feature sessions by Manish Malhotra, Gaurav Gupta and Stefano Funari.

9 yards: 2 days fashion extravaganza sari to celebrate in all its glory

Photo: Instagram

Other sessions include discussions on upcycling and sarees as gender-neutral clothing, a conversation that was often not enough, because if you look around, it’s not just women who are killing in sarees. So, get ready for a mix of expert sessions, competitions and gifts and of course a sari shop for you to engage in some retail therapy. A huge shout out to our title sponsor Bina Kanan, whose sari is often on our wish list!

9 yards by foam, driven by Bina Kanan, comes to you on 2nd September and 2nd September, 2021. Don’t forget to tune in Femina.in!





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