BET General Z Marketing Company has partnered with JUV Consulting and others to present a Digital Summit 30 September For marketing and business professionals.
Called “Coming of Rage,” the Summit presenters will go beyond the conventional business approach on how to reach General Z customers, who are aging in a chaotic world.
“No one needs to watch too much to see how the voices of young people are disturbed in a state of stagnation,” he said. Ziad Ahmed, Co-founder and CEO of JUV Consulting. “We are seeing a lot of young people get involved in decision-making conversations for the first time – and we are optimistic about the change that will provoke.
Young thought leaders and General Z influential people will share valuable insights on how to turn General Z’s anger into change.
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According to the Pew Research Center, the oldest general, Jerus, was born in 1996, in the aftermath of 9/11 and at a time of historic political polarization since he was elected the country’s first black president.
Many of them are at the forefront of the fight against police brutality and injustice, as well as an unprecedented climate crisis.
“#ComingOfRage is here to honor this idea: General Z is not just coming of age, we’re bringing anger – and we want to use our anger to make the world a little better.”
The panels will cover a number of relevant issues, including: climate change, LGBTQ + rights, and the ineffectiveness of functional brand campaigns in places of racial justice; How can you not effectively market General Z without hiring different young creatives and keeping them behind the wheel; TickTock influencers reveal why the General Z video-sharing app is a place of raw expression, and why it is an agent of change.
President of BET Media Sales Louis Carr The concluding keynote will be delivered. Other speakers include writers and staff Breya Baker, Poet Samuel Getachu, and Co-founder, Independence March NYC Chelsea Miller Among many others
Go to Coming Off Reggae to register for this free event.