Blue Chips is a monthly rap column featuring exceptional growing rappers. To read the previous columns, click here.
If you’ve been watching sports on television since late May, you’ve heard Solomon Brigham rap. His enterprising South Voice makes a Gatorade commercial soundtrack that runs more often than Sidney McLaughlin and other athletes in advertising. Each renewal expects you to have a comfortable but forceful diagonal rhyme of “future energy source” from North Carolina: “I’m coming back, police bag slow / you’ll never see, use the trap door.”
Gatorade has chosen the song since the 2020s Marlowe 2, Brigham’s second album with producer and collaborator North Carolina El Orange under Marlowe Monica. After the first air-date, he sent countless calls and texts of support. While appreciative, he remembers calling a few.
“People never see you before the work you show,” Brigham said over the phone, inadvertently echoing the song from “Power Source of the Future.” Today, he is touring in Wilmington, NC, where he has lived since his brief career at the University of North Carolina Wilmington, preparing for Marlowe’s fall UK tour and her solo debut, South Sinner Street. “No one has seen a decade spent struggling to survive.”
That decade and the years before it presented a non-linear description of South Sinner Street. Listen closely and you can see six-year-old Brigham who became an out-of-town traveler looking for his intoxicated father in the local juke joints (“Kingville”) (“Country trap, I ran the map and hit a deer nearby,” “Dirty Whip”). . Brigham raps with the same endless sequence of classicist-risky Marlowe albums that are full of his biographical short but unobtrusive technical skills. Although he is still able to associate with the acrobatic flair, he is also slow to give a remorseful image of the obscene filth: “My young people claim I’m his hero, he says I’m crazy to look at / I’ve pushed my dreams back” (“Vice North”). ). Changes in delivery and timeline jumps are reflected in the production of twisted, semi-psychedelic hazards from slamming and funky without losing its south turn. If South Sinner Street ever heard a slight jolt, it was intentional.
“I wanted to South Sinner Street To sound raw. This is not a clean album. And I didn’t want it to be clear because there’s nothing clear about the South Center [Street], ”Says Brigham, explaining the titular flip of his original pull from his hometown of Albemarle. “There is a lot of anger and a lot of annoyance when I think about that place. But you also have to understand that this is where I was born, where I learned to ride a bike and fought for my first bike …. I got my first lesson in Albemarle.
In the conversation, Brigham recalls his childhood in the small “dirty town” with the same polarizing affection and despair that South Sinner Street So attractive. Backyard barbecues are warm memories of endless summer days, but they coexist with the devastation of the drug community. While pretending, Brigham’s mother moved him and his two older sisters to nearby Hamlet, although he returned to Albemarle to see his father, a blue-collar worker from The Gap Band and a Gospel fan. When her father died, there were several reasons to return.
Brigham Hamlet absorbs his mother’s love of rap. He played artists from Rakim and Ran DMC, New York, which he heard grew up on Staten Island, when he was attracted to Southern rappers like Webby and Slim Thug. Although he did freestyle with his classmates in PE class, Brigham did not predict a rap career. During his final year at Richmond Senior High, he was earning college credit and working after school. At UNC Wilmington, Brigham rekindled his love for rape, and that study faded. She skipped classes for reading rap blogs and freestyle from local producers like El Orange.
“I really dedicated myself to the dedicated rap, and it was one of the worst things for me,” Brigham said, laughing at his habristic decision to drop out. “I immediately fell into poverty. And you have to make some decisions about how you are going to make money. ”
To support himself, Brigham sold everything from cutlery to vacuums, working at Taco Bell and Walmart. Hostlings came with potentially deadly and fatal risks, but the money and freedom it gave them far outweighed them. Whenever he worked, he did freestyle in his car, keeping his dream alive forever as he slipped year after year. By then L’Orange had called him to work on a song from his 2017 album Ordinary people, Brigham was arrested several times. After escaping from prison, snatching and snatching, he finally jumped at the chance to pursue his delayed rap career.
“When we first started, he was very talented but also very green. As we move forward, he has grown a lot in terms of his songwriting, voice control, and emotional content. Marlowe Albums and South Sinner Street, Which features several of L’Orange’s bits. “I think it’s important that when he gets more into his music, he opens his mouth. He had so much talent and energy that I felt that the only thing I wanted to produce for him was the desire to make a close connection with people.
South Sinner Street That last realization. Brigham connects with a weak, reminiscent line at one point. Although his past is still close, his passion for rap and gratitude for each victory of his career became brighter.
“I never thought I would have a passport. There were times in my life when I thought a big part of it would go away, ”Brigham said. “And now actually having a passport and flying abroad is like a fairy tale.”